To Spend or Not to Spend
YouSquared · LTV : CAC
March 2026 · tracking since Dec 2025 · April outlook at-risk
Monthly LTV : CAC
Target 3.0 · Dec 2025 → Mar 2026
Lifetime Value ÷ Acquisition Cost
1.53
Target: 3.0 · every $1 spent returns $1.53
↗ +96% vs Feb · best month on record
CAC
$70
per onboarded user
CAC components
💰
Ad spend
$8,489Google £6.0K · Apple $500
👥
Onboarded users
121completed CF setup
🎯
Activation rate
33%goal: 70% · 1st open → onboarded
📱
1st opens
369App opens first-time
💵
Ad cost / click
£2.43goal: £2 · Google Ads
LTV components
💳
Subscription rate
13%goal: 10% · onboarded → paying
📊
Pro / Elite / Team mix
81 · 19 · 0goal: 94 / 4 / 2
🏷️
Price (Pro · Elite · Team)
$30 · $60 · $4,000on target ✓
⏱
Lifetime (Solo · Team)
9.3 · 12 mogoal: 12 · 36 mo · details
🌱
Team count (active)
3HSTA · Safer Pharmacy · Ahava Medical
Upfront pay · annual subscriptions
💸
Upfront pay · Solo / Team
0%· 100%goal: 30% · 50% · annual > monthly
⚠ April outlook · challenging
No Team plan signed this month. Pipeline is thin — we don't yet have a steady flow of decision-maker meetings. Every month without a Team signing leaves ~$48K of locked-in LTV on the table. Top April priority: rebuild the top-of-funnel DM meeting cadence.
What this tells us
- Mar rebound driven by ad-spend cuts — Google spend dropped £18K → £6K while onboarded held at 121. CAC fell from $227 → $70.
- Activation still the biggest CAC lever — 33% vs 70% target. Every 10pp gain cuts CAC ~20%.
- Elite mix climbing — 3% Dec → 19% Mar. More users choosing $60/mo unlimited plan.
- Team book is the locked-in lever — 3 active Team customers (HSTA, Safer Pharmacy, Ahava Medical) contribute the majority of forward LTV at $4K/mo average.
Methodology note. Onboarded = Mixpanel
call_forwarding_verification_success · Subs = RevenueCat
rc_initial_purchase_event · Solo lifetime
9.3mo from
subscriber-retention dashboard (Kaplan–Meier, weighted ARPU $31.73) · Team lifetime 12mo baseline · Mix shown as % of active subs incl. 3 Teams · Team% in LTV formula held at 1% (B2C2B forward steady-state) — intentionally conservative vs actual stock of 3%. Ad cost/click is Google Ads only (Apple/Meta excluded).